To celebrate the international success of the 'Gangnam Style'
song by artist Psy, Novotel Seoul Ambassador has created an indulgent
package for its guests which includes a tour of the Gangnam district.
For 299,000 won or around $260AUD guests will receive accommodation for
two, a full buffet breakfast, free internet access, a 20 per cent
discount for the Art Performance Centre in Gangnam as well as discount
vouchers at the Gangnam shopping centre and a half-day tour of the
district. And with the song referencing "a classy girl who knows how to
enjoy the freedom of a cup of coffee" Novotel is also throwing in a cup
of the best coffee in the city.
The hotel package is recognising the popularity of Psy's song, which
has had more than 380 million views on YouTube and has put the Seoul
district on peoples' minds.
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| Gangnam Style has put the Seoul district back on the map. Image: orbitz.com |
"Before the worldwide smash hit, which has been number one across the
globe including Australia, New Zealand, the US and Britain, not many
people would have known about the area of Gangnam in Seoul, South Korea,
which is associated with celebrities and designer-clad socialites and
filled with luxury boutiques, trendy bars and restaurants. Now 34 year
old Psy has done more for tourism in his country than almost anyone
else," Novotel said in a statement.
Mike Brown, general manager of the Novotel Seoul Ambassador Gangnam
said, “Gangnam Style has done so much to promote Korean art, traditions
and people and we wanted to create a package that would offer the best
of this lively district to an international audience.
"This is a great time for people to discover the vibrancy, culture and
great nightlife and shopping of Gangnam so that the world can enjoy the
high life and indulgence for which the area is famous and which so
inspired Psy’s catchy song."
Located in the heart of Gangnam, which is the most affluent residential
and shopping area of Seoul, the Novotel comprises 332 rooms with seven
restaurants and bars and extensive conference facilities.
Source: Hospitality Magazine
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It’s a given that the whole world has heard the famous
Korean song Gangam Style, and the now globally famous town Gangnam has grasped
this opportunity to make as much money as possible. The Novotel in Gangnam has
announced that to celebrate the song it is now releasing a Gangnam style
package for $260AUD. Guests will receive accommodation for two, a full buffet
breakfast, free WI-FI, a 20 percent discount for the art performance centre as
well as a half day tour of the district. This article sourced from the
hospitality magazine shows that something as small as a song is enough of a
trend for an entire hotel to profit off the trend by creating the package.
Hotels are always quick to react to current market trends as ridiculous as they
may seem it is important that the profit is made.
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