HOTELS are being blackmailed by an unscrupulous new type of traveller - the blogger demanding freebies and discounts under the threat of publishing damaging poisonous reviews on highly influential travel websites.
The growing practice is causing heartache in the struggling sector, with hotels left with little recourse against scathing anonymous reviews on sites such as TripAdvisor.
The Sunday Times can reveal the industry has demanded action from widely read and respected social media sites dedicated to travel tips.
But hapless hotel operators have almost no way of countering the cyber attacks.
Research by the
"It's blackmail, no two ways about it, but I refuse to give in to blackmail," Discover West Holidays executive director Marlene Harding said. "If you give in to one, then it's easier to give in to unfair demands the next time."
Ms Harding said her WA-based booking company had been battling a
customer for months who threatened she would post a negative comment
unless her hotel upgrade was complimentary. The upgrade request was made
21 days after the original booking and was worth hundreds of dollars.
"We have one of the most technically advanced travel booking systems in the world everything is online, on screen, right in front of you as you are making the booking, so there is no excuse for people who claim they have been misled," Ms Harding said.
She said the problem with sites such as TripAdvisor was the anonymity of reviewers allowing individuals to post whatever they liked without fear of consequences.
Accommodation Association of Australia chief executive Richard Munro said his group had raised the issue directly with TripAdvisor, which has promised to dedicate more resources to moderating reviews.
"The time frame of responses to these threats needs to be improved," Mr Munro said.
"If they are found to be malicious they need to be taken down, which already happens, but the aim is to take them down as quickly as possible. Some are left up there for months, which is obviously too long."
Australian Hotels Association WA chief executive Bradley Woods said the lack of regulation on sites such as TripAdvisor and Facebook meant the industry was helpless to stop the increasingly common practice.
"It is a practice that the industry is very aware of and it causes many issues for hotel owners and travel operators," Mr Woods said.
"(Guests) are looking for free accommodation and
benefits, and if they don't get it then they turn to the internet as a
means to an end.""We have one of the most technically advanced travel booking systems in the world everything is online, on screen, right in front of you as you are making the booking, so there is no excuse for people who claim they have been misled," Ms Harding said.
She said the problem with sites such as TripAdvisor was the anonymity of reviewers allowing individuals to post whatever they liked without fear of consequences.
Accommodation Association of Australia chief executive Richard Munro said his group had raised the issue directly with TripAdvisor, which has promised to dedicate more resources to moderating reviews.
"The time frame of responses to these threats needs to be improved," Mr Munro said.
"If they are found to be malicious they need to be taken down, which already happens, but the aim is to take them down as quickly as possible. Some are left up there for months, which is obviously too long."
Australian Hotels Association WA chief executive Bradley Woods said the lack of regulation on sites such as TripAdvisor and Facebook meant the industry was helpless to stop the increasingly common practice.
"It is a practice that the industry is very aware of and it causes many issues for hotel owners and travel operators," Mr Woods said.
Mountway Holiday
Mr Bergin said most problems arose when people didn't look properly at what they were booking.
They booked budget accommodation expecting something else.
"It all depends on people's expectations," he said. "We are a 2.5-star budget apartment property, not a hotel, and we don't claim to be.
"Some people come expecting The Ritz, but they aren't going to get it unless they also pay Ritz prices at an upmarket hotel."
Source: Herald Sun
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Hotels
are being blackmailed by a new kind of traveller demanding freebies and
upgrades under threat of publishing damaging negative responses to the
establishment online through websites such as trip advisor or Facebook. This is
terrible behaviour by the consumer abusing the power of sites that are meant to
help travellers but more importantly hotels and resort operators will be stuck
in a sticky situation on the one hand just let them do their worst and risk
getting a bad reputation or give into threats and don’t risk it. An important
point to take out of this is to not take peoples reviews of hotels all too
seriously you never know what their experience was really like or the real
motives behind a good review or a bad one.